About

Anusmita Mukherjee

MSc Marketing and Management - University College Cork, 2019-2020 Graduate, Specialization in Digital Marketing, Ireland

B.Tech in Applied Electronics and Instrumentation, West Bengal Board of Technology, India

Business Plan that is Data Driven

Created Inbound Funnels - Byju's
Created Social Media Funnels - Unacademy
Created Sales Funnel - Gympik
Affiliate Marketing + Account Based Marketing - ScrapingHub
Ecommerce Funnel - Crazy Monkey

Video Content Creation

Expert in Creatives and Video Content that works

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Hola, everyone! Firstly thank you for visiting my website.

I am a Marketing enthusiast, studied MSc in Marketing and Management from one of the prestigious colleges of the Republic of Ireland. I found my passion for Marketing while I was started working with Byju’s – The Learning App, one of the leading Ed-techs in India.

Organizations I worked with – Byju’s – The Learning App, Unacademy, Gympik Health Solutions, Zyte (formely ScrapingHub) and I am currently working with Crazy Monkey

My approach towards Marketing I start by reviewing ones business model and prepare all possible marketing strategies we can use to get the best results.

​If you are thinking about creating a digital strategy, let me explain in detail what it is exactly about:

Digital marketing comprises all the strategies to try to get people to a website, get them to return, and get them to take an action.

This action involves creation of customer journey or in simple terms we call it funnels

I can break them down by category. Some of the focuses overlap, of course, and can be useful at multiple stages of the funnel.

Within Acquisition, you have:

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Advertising
  4. Social Media
  5. Affiliate Marketing
  6. Influencer Marketing
  7. Viral Marketing
  8. Publicity
  9. Communities

Within Retention, you have:

  1. Email Marketing
  2. Social Media
  3. Community Building
  4. Notifications
  5. Retargeting

And within Conversion, you have:

  1. Copywriting
  2. Landing Page Design
  3. Sales
  4. Email Marketing
  5. Retargeting

Now if I bundle them up I can further categorise them into

The Nat Bundle

  1. Search Engine Optimization
  2. Other Communities
  3. Email Marketing
  4. Landing Page Design

The Ads Bundle

  1. Search / Social Ads
  2. Retargeting
  3. Landing Page Design

The Community Bundle

  1. Other Communities
  2. Social Media
  3. Community Building
  4. Email Marketing

The Pyramid Bundle

  1. Affiliate Marketing
  2. Email Marketing
  3. Landing Page Design

The Syndicator

  1. Other Platforms
  2. Email Marketing
  3. Landing Page Design

I put forward all the strategies that I have prepared. From the creation of lead generation and funnels to promoting the business via Google PPC campaigns, Facebook & Instagram ads to creating One own brand on Instagram -I do it all.

I overlay all the possible strategies we can work upon and explain how one can benefit you differently from the other.